Our Vision

To Build Brands


Empower Retailers

Our vision is to build brands and empower retailers. We envision a future where brands transcend beyond products and logo’s, forging deep emotional connections with their audience. Simultaneously, we aim to equip retailers with the tools and support needed to offer their customers the best possible products and brand experience.

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Our

Services


MDV is a brand management and distribution company specializing in sales.

STRATEGY DEVELOPMENT

1.

BUSINESS DEVELOPMENT

2.

MARKETPLACE MANAGEMENT

3.

PR & MARKETING

4.

RETAIL MARKETING

5.

DISTRIBUTION & FULFILLMENT

6.

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Our

Business


At MDV, we build beauty brands for long-term success.

As a brand management and distribution company rooted in Europe, our mission is to be more than a logistics partner we act as an extension of each brand we represent. With deep category knowledge, retail expertise, and a consumer-first approach, we help brands not only enter the market but truly thrive in it. 

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The MDV

Advantage


The core elements that set us apart, our competive edge and what makes us a preffered partner for brands and retailers alike.

Our Network

We have established a vast and influential network that spans over 25,000 retail doors throughout the UK and EU. Our expertise extends across both physical and digital domains, giving us a thorough understanding of our current and potential partners. At MDV, we are committed to building enduring relationships, a principle that is at the heart of our business strategy.

We prioritize understanding our buyers—their needs, preferences, and preferred methods of collaboration. This deep insight allows us to cater to them more effectively and foster stronger, more productive partnerships.

The First Class Team

Teamwork is the key to success. That’s why we carefully select the most exceptional talents in the industry. At MDV, we recognize that success is driven by teamwork. Therefore, we meticulously select the finest talents in the industry, focusing on their experience, creativity, and skills. Our team members are not only proactive and efficient but also highly adaptable and flexible, enabling us to respond swiftly to changing circumstances. To maintain our team's competitive edge, we provide regular training sessions every quarter, covering the latest industry trends, business development strategies, and product knowledge. This continuous learning ensures our team remains at the forefront of the industry.

Full-Service Expertise

Our Retail Marketing service enhances a brand's presence and visibility both in-store and online through comprehensive annual marketing plans. We begin with a thorough market analysis to understand trends, consumer behaviors, and competition, ensuring our strategy aligns with your goals. In-store, we implement eye-catching displays, run promotional campaigns, optimize product placement, and train staff to enhance customer service. By continuously tracking and analyzing performance through sales data, customer feedback, and key marketing metrics, we ensure our efforts are effective.

Data-Driven Organisation

At MDV, we harness the power of data and technology to maintain a competitive edge. Our intelligent dashboards collect vital data from our top customers, providing us with valuable insights. By leveraging process automation, API keys, and optimized solutions based on scripting and programming, we free up more time for strategic planning. This allows us to actively collaborate with our customers to enhance their performance. Our data-driven methodology distinguishes us from the competition and enables our partners to thrive in a constantly evolving business environment.

MDV

Retail Partners


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Beyond

Beauty


At MDV, our mission is to build great brands by offering a wide range of services across the European and UK markets, with a network spanning 25,000 doors. From e-tailers and marketplaces to brick-and-mortar stores such as Sephora, Selfridges, and Boots, we keep our finger on the pulse and ears to the ground to ensure our brands reach the right customers.

Dynamic, agile, and results-driven, with a passion for sustainable growth strategies, we are focused on becoming the premier European and UK sales platform for beauty's next big innovations.

For more insights into Evelien’s business ventures, inspiration, and a community of like-minded entrepreneurs, follow Evelien @evelienmdv!

Evelien Kahn, Founder of MDV

Brand

Portfolio


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Our

Magazine

Curious about the latest market trends and insights? Discover the first edition of the MDV Magazine, filled with exclusive content that reflects the essence of our company. Request our magazine and receive it directly in your inbox. Enter your email address and stay informed about the newest developments and strategies.


Quick Scan


Are you a brand seeking partnership opportunities with MDV Europe? Take advantage of our Quick Brand Assessment service. We'll promptly review your brand and deliver personalized advice. Submit your details now to gain valuable insights into how we can help you.

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