benelux × UK × germany


what we do

Evelien de Vries by KEE and KEE for Babe you got this

In 2011 I founded MDV, a dynamic brand building company with offices in the United Kingdom, Germany and The Netherlands. We offer brand management and business development services as well as full distribution solutions.

We are passionate about the brands we represent and are committed to making them great. Our strategies are tailor made for each brand and adapted for each European market.

MDV does not outsource any of its activities and has in-house logistics, marketing and PR teams. We have an amazing team and a very proactive mindset.

All the best,


Evelien de Vries



We are proud to represent a range of innovative and must-have hair and beauty brands. 


In 2002 Rea Ann Silva created the original beautyblender: the perfect tool for applying foundations, creams, concealers, blush, highlighters etc. It is one of the bestselling products in the beauty industry and was awarded the Allure Award for Best of Beauty in 2016....


The German brand invisibobble was founded by Sophie Trelles-Tvede and Felix Haffa in 2013. Their revolutionary hair ring puts an end to all problems that come with tying up your hair. It gives individual hair more space within the ponytail and leads to a traceless result....

MakeUp eraser

The Original MakeUp Eraser is a tool designed to remove even the toughest makeup, including waterproof mascara, eyeliner and longlasting lipstick, using only warm water. The microfiber cloth is machine washable and lasts more than 1000 washes....


merci handy

Merci Handy is a philosophy and a lifestyle, or a 'style de vie' as they say in Paris. Goal of this French brand is to (re)create standard daily cosmetics and turn them into refreshing and innovative cosmetic products that smell amazing....

the konjac sponge company

Grown in the fertile volcanic hills of Jeju Island in South Korea, the konjac of The Konjac Sponge Company is used to create the original konjac sponges. All sponges are eco friendly, 100% natural and made from pure edible vegetable roots.... 

your brand?

Do you think you have a brand that complements our portfolio? Feel free to contact us to find out what is possible.



Founded in 2011 by Evelien de Vries, MDV offers a range of services. 

MDV Full Service Solutions

Full service solutions

At MDV, we deliver superior distribution and visibility for the brands we carry. We have a large network of valuable retailers in Belgium, Luxemburg, The Netherlands and Germany. We partner with our brands to devise a customized 360' marketing and sales strategy to ensure constant growth.

MDV Brand Management

Brand management

MDV has excellent contacts with all key online and offline target media. 

We offer everything that is needed to make brands successful. Such as, sending press releases, managing social media, setting up collabs with key influencers and organising press and VIP events. 

MDV Business Development

Business development

We would love to use our years of expertise to help you take your European business to the next level. We offer a comprehensive service. We do not only manage or acquire key accounts we also monitor sales performance, inventory needs, and other objectives that include CRM, education, merchandise, etc. 



beautyblender midas touch.jpg


October 5, 2017

Last week we were present at The Beauty Speeddate in hip and happening cozy hotspot de Tulp in Amsterdam. We introduced both offline and online press to the latest fall-winter collection of beautyblender and invisibobble. 

Beautyblender swirl take over at Douglas


August 9, 2017

For the launch of the newest member of the beautyblender family - the swirl - we took over the Douglas store at the Kalverstraat in Amsterdam. Swirl take over! 

invisibobble Tutti Frutti Collection


July 28, 2017

Whether used for a pretty invisibobble up-do, or as a cute and stylish bracelet – the invisibobble Tutti Frutti Collection reveals its fruity colors in full glory. 


Something to tell us?

Curious about how we can help you? Send us a little note!

Want to meet us in person? Drop by for coffee or our Dutch traditional "vrij-mi-bo" (after work drinks) at one of our offices.

Name *

Find us at

MDV HQ - The Netherlands
Wittenberg 76
3925ND Scherpenzeel Gld

Tel: + 31 (0)33 286 45 65 


MDV - United Kingdom
Unit 5.27 - Grand Union Studios
332 Ladbroke Grove
W10 5AD London

Tel: + 44 (0)20 3567 0921


MDV - Germany
40211 Düsseldorf

Tel: + 49 (0)211 88 250 265
Fax: + 49 (0)211 88 250 25