benelux × UK × germany


what we do

Evelien de Vries by KEE and KEE for Babe you got this

In 2011 MDV started off as a small scale distribution company with a single brand. Since then it has grown to become a dynamic and rapidly evolving brand building business with a portfolio of innovative beauty brands. 

With offices in the United Kingdom, Germany and The Netherlands we offer brand management, business development services as well as full distribution solutions for the European market.  

In the coming years we hope to continue being the go-to European distributor for brands that are looking for consistent and sustainable growth strategies.  

All the best,


Evelien de Vries



We are proud to represent a range of innovative and must-have hair and beauty brands. 


The First. The Best. The Original. With its iconic shape, bold color and unique texture, the original beautyblender (created in 2002) easily became the "must-have" tool for flawless makeup application. Simply wet.squeeze.bounce your way to makeup perfection!


Say hello to the knights in spiral armor!  The revolutionary invisibobble hair tool was founded in 2013 to put an end to all challenges you have had tying up your hair. It has a strong grip, is perfectly suitable for all kinds of updo's and leads to a traceless result.

MakeUp eraser

The Original MakeUp Eraser is a tool designed to remove even the toughest makeup, including waterproof mascara, eyeliner and longlasting lipstick, using only warm water. Get the quickest makeup removal of your life with the help of this cloth! And, yes it is reusable.


merci handy

Merci Handy is a philosophy and a lifestyle, or a 'style de vie' as they say in Paris. The goal of this brand is to (re)create daily cosmetics and turn them into refreshing and innovative cosmetic products that smell amazing. The result? Small pocket-sized products with huge effects.

the konjac sponge company

The Konjac Sponge Company creates the ultimate Korean beauty tool with pure Konjac fibre and nourishing mineral extracts deeply cleanses and refines skin for a radiant complexion. All sponges are eco friendly, 100% natural (vegan) and made from pure edible vegetable roots. 

your brand?

Do you think you have a brand that complements our portfolio? Feel free to contact us to find out what we can do for you.



Founded in 2011 by Evelien de Vries, MDV offers a range of services. 

MDV Full Service Solutions

Full service solutions

MDV offers full service solutions for your brand. With international connections and offices in the Benelux, United Kingdom en Germany we are one of the leading distributors of consumer goods in the beauty industry. By putting forth a customized 360° marketing and sales strategy for your brand we are able to ensure consistent and sustainable  growth.

MDV Brand Management

Brand management

Our goal is to make your brand known. We build effective PR strategies that include but are not limited to managing social media, carrying out traditional PR, setting up partnerships with key influencers and brands, and organising press events. Our PR team is a collective of creative and dynamic PR specialists that have excellent contacts with key online and offline media.

MDV Business Development

Business development

We want to make brands successful. With our years of expertise and strong relationships to key retailers in the industry, we develop and implement effective sales strategies with a strong focus on results. This includes managing key accounts, monitoring sales performances and other objectives that include education, and visual merchandise.



MDV Merci Handy hand gel


November 23, 2017

The holiday season will start before you know it! The time of getting together with friends and family, socializing and of course giving and receiving presents. It is about time to get in the mood with some gift ideas.

beautyblender midas touch.jpg


October 5, 2017

Last week we were present at The Beauty Speeddate in hip and happening cozy hotspot de Tulp in Amsterdam. We introduced both offline and online press to the latest fall-winter collection of beautyblender and invisibobble. 

Beautyblender swirl take over at Douglas


August 9, 2017

For the launch of the newest member of the beautyblender family - the swirl - we took over the Douglas store at the Kalverstraat in Amsterdam. Swirl take over! 


Something to tell us?

Curious about how we can help you? Send us a little note!

Want to meet us in person? Drop by for coffee or our Dutch traditional "vrij-mi-bo" (after work drinks) at one of our offices.

Name *

Find us at

MDV HQ - The Netherlands
Glashorst 126
3925 BV Scherpenzeel Gld

Tel: + 31 (0)33 286 45 65 


MDV - United Kingdom
Unit 5.27 - Grand Union Studios
332 Ladbroke Grove
W10 5AD London

Tel: + 44 (0)20 3567 0921


MDV - Germany
40211 Düsseldorf

Tel: + 49 (0)211 88 250 265
Fax: + 49 (0)211 88 250 25