what we do

Evelien de Vries by KEE and KEE for Babe you got this

Call it a happy accident but what started out as a small-scale solo distribution project in 2011 has evolved into a business that now manages a portfolio of innovative beauty brands. Our first HQ was a car boot; now we have teams working out of offices in the United Kingdom, Germany and The Netherlands.

Offering brand management, business development services and distribution across the European market, from online e-commerce to brick and mortar stores like Sephora, Selfridges and Boots, we’ve got our finger on the pulse and ear to the ground to ensure our brands reach the right consumers.

Vibrant, dynamic and results-driven with a passion for ethical and sustainable growth strategies, our sights are set on becoming the go-to European distributor for beauty’s next big things.

All the best,


Evelien de Vries, founder of MDV



We are proud to represent a range of innovative and must-have hair and beauty brands. 


The First. The Best. The Original. With its iconic shape, bold color and unique texture, the original beautyblender (created in 2002) easily became the "must-have" tool for flawless makeup application. Simply wet.squeeze.bounce your way to makeup perfection!


Say hello to the knights in spiral armor!  The revolutionary invisibobble hair tool was founded in 2013 to put an end to all challenges you have had tying up your hair. It has a strong grip, is perfectly suitable for all kinds of updo's and leads to a traceless result.

MakeUp eraser

The Original MakeUp Eraser is a tool designed to remove even the toughest makeup, including waterproof mascara, eyeliner and longlasting lipstick, using only warm water. Get the quickest makeup removal of your life with the help of this cloth! And, yes it is reusable.


merci handy

Merci Handy is a philosophy and a lifestyle, or a 'style de vie' as they say in Paris. The goal of this brand is to (re)create daily cosmetics and turn them into refreshing and innovative products that smell amazing. The result? Small pocket-sized products with huge effects.

the konjac sponge company

The Konjac Sponge Company creates the ultimate Korean beauty tool with pure Konjac fibre and nourishing mineral extracts that deeply cleanses and refines skin for a radiant complexion. All sponges are eco friendly, 100% natural (vegan) and made from pure edible vegetable roots. 

your brand?

Do you think you have a brand that complements our portfolio? Feel free to contact us to find out what we can do for you.



MDV will help you connect, communicate and build a fan base of beauty addicts.

MDV Full Service Solutions

Full service solutions

Sometimes you just need to get your foot in the door and with international connections and offices across Europe, we’ve got the network and contacts to help do that. Producing a 360° marketing and sales strategy, we are dedicated to putting your products on the map and in the hands of the need-to-know.

MDV Brand Management

Brand management

Building a buzz around your brand is at the heart of what we do. Managing social media, producing PR strategies, setting up partnerships with influencers and press and organising industry events – we take it all in our stride. Busily tapping into their media contacts across the world, our collective of creative ensure you receive a constant stream of coverage. 

MDV Business Development

Business development

We like to succeed and we want our brands to as well. Managing key accounts, monitoring sales performances and offering expert advise on everything from education to visual merchandising, our strong relationships with key retailers in the industry makes it possible. Selling just got a whole lot simpler.



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September 24, 2018

Always be yourself, unless you can be a unicorn, in which case always be a unicorn! Discover the Merci Handy Limited Edition Unicorn, for those who believe in the most magical fairy tales.



September 13, 2018

Meet the Powder puff 2.0! This double-duty tool, Power Pocket Puff, is the perfect size and shape to get the job – whether you’re baking, contouring or setting makeup.

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August 9, 2018

The famous scrunchie is back again! With a new design and improved wearing comfort, we proudly present the invisibobble SPRUNCHIE. 


Something to tell us?

Curious about how we can help you? Send us a little note!

Want to meet us in person? Drop by for coffee or our Dutch traditional "vrij-mi-bo" (after work drinks) at one of our offices.

Name *

Find us at

MDV HQ - The Netherlands
Glashorst 126
3925 BV Scherpenzeel Gld

Tel: + 31 (0)33 286 45 65 


MDV - United Kingdom
Unit 5.20 - Grand Union Studios
332 Ladbroke Grove
W10 5AD London

Tel: + 44 (0)20 3567 0921


MDV - Germany
40211 Düsseldorf

Tel: + 49 (0)211 88 250 265
Fax: + 49 (0)211 88 250 25