From warehouse to shelf
Evelien de Vries Evelien de Vries

From warehouse to shelf

At MDV Europe, logistics is not just a function - it’s a strategic advantage. We bridge operational precision with the ambitions of leading brands and retailers, ensuring products move flawlessly from warehouse to retail shelf…

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Powering the future of distribution
Evelien de Vries Evelien de Vries

Powering the future of distribution

How our partnership with Ameba is redefining the supply chain - through AI, automation, and bold ambition. Innovation is only meaningful when it delivers real-world impact. At MDV, we’re not chasing trends we’re building the infrastructure of tomorrow…

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Why beauty is thinking below the surface
Evelien de Vries Evelien de Vries

Why beauty is thinking below the surface

The world of beauty, 2025 has ushered in a renaissance one that feels less about covering up and more about peeling back. From the top of our scalps to the curve of our lips, skinification, and hydration have taken center stage, blurring the lines between skincare and everything else….

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Mastering the Amazon marketplace
Evelien de Vries Evelien de Vries

Mastering the Amazon marketplace

In today’s fast-moving e-commerce world, Amazon has emerged as an essential growth engine for beauty brands. Over the past year, MDV’s Amazon beauty business has delivered triple-digit year-on-year growth - clear evidence that this channel is far more than just another online store. Our dedicated Amazon support team works hand in hand with brand partners to seize that opportunity, bringing each brand’s vision to life on the world’s largest marketplace…

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RoC® case study
Evelien de Vries Evelien de Vries

RoC® case study

Founded in 1957 at Pharmacie Rogé Cavaillès in Paris, RoC® has a long-standing reputation for pioneering innovation in skincare. The brand’s scientific ingenuity has led to industry firsts such as the creation of the first-ever hypoallergenic product, complete UV protection, and the stabilization of Retinol – a milestone that set a new benchmark for anti-ageing skincare. For over six decades, RoC has maintained a leadership position by working closely with leading dermatologists and scientific experts to ensure every product is rooted in clinical research and proven efficacy…

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Why supporting female entrepreneurship is core to our DNA
Evelien de Vries Evelien de Vries

Why supporting female entrepreneurship is core to our DNA

For MDV, building a strong business means being clear about what we stand for, not just what we aim for. As a female-founded company, we’ve made it a priority to support female entrepreneurship. That means using our platform to put a spotlight on others, giving our time when it matters, and showing up whether it’s on stage or behind the scenes to push for more women in business….

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