January Recap

✨ January at MDV Europe ✨
We kicked off 2026 by setting the tone for the year ahead, planning innovative initiatives and strengthening our curated brand portfolio.

🖤 Charli is now exclusively available at Etos on store shelves and also took center stage with dedicated displays on themed tables at selected stores in the Netherlands, bringing the brand directly to shoppers. To complement this in-store presence, we executed a major PR and influencer sendout, generating excitement and amplifying Charli’s message.

💌 We partnered with Souvenirs de Pomme for a special Styledry Valentine giveaway, spreading a touch of love to our community.

🎙️ Introducing a new social format, MDV Business Talk, giving an exclusive behind-the-scenes look at our team’s daily work at MDV Europe.

🎂 January also brought celebrations within the team, with birthdays and plenty of cake.

Looking ahead, we’re gearing up for a busy February, full of new launches, collaborations, and updates from our next-generation brands.