Editorial Features: May

A look back at May: a month of strong media coverage across Europe.

In Germany, Styledry’s Watermelon Conditioner was featured in Meins – Für Frauen wie wir! (89,769 reach) and Alles für die Frau (82,684 reach), while the Texturizing Spray also secured coverage in Alles für die Frau. Peter Thomas Roth was highlighted online by ELLE Germany in a beauty feature focused on instant anti-ageing solutions, reaching over 8,000 readers.

In the UK, Beautyblender earned placements across major media titles including Woman & Home (2.5M reach), Wardrobe Edit (113K reach) and WhoWhatWear WhoWhatWear (16.9M reach). Rounding off the month, NUDESTIX was featured in The Telegraph, reaching an audience of over 70 million readers.