Editorial Features: April

April brought another month of standout media exposure for our brands, with a strong mix of online and print features across key UK and German titles.

Beautyblender was featured across prominent German titles including ELLE Germany (reach: 616,118) and Beautypunk , while also gaining impressive visibility in the UK through features in The Independent (21.8M reach), two placements in Glamour UK (5M reach), and a print clipping in the Irish Daily Star.

Peter Thomas Roth Clinical Skin Care received coverage for the FirmX Eye in Culture & Cream and Fancy, alongside a feature for the Cucumber Gel Mask in Brigitte (reach: 423,385).

Styledry also secured strong exposure across multiple German media outlets, with print coverage in Laura (circulation: 69,170), Top Magazine, Weekend Style, and Tina (circulation: 219,123), as well as an online feature in Beautypunk.

And last but not least, Charli was featured in HuffPost, reaching an impressive online audience of 115M and further strengthening the brand’s growing visibility.