Powering the future of distribution

Ameba’s cutting-edge platform continuously learns and adapts, enabling us to forecast demand with remarkable accuracy even across multiple markets, SKUs, and retail partners. This agility empowers us to confidently expand into new regions, manage seasonal peaks, and support the rapid growth of our portfolio.

Innovation is only meaningful when it delivers real-world impact. At MDV, we’re not chasing trends we’re building the infrastructure of tomorrow. In an industry where timing and precision are everything, we’ve partnered with Ameba, a leader in AI-driven supply chain automation, to drive the future of European beauty distribution.

This strategic partnership has placed MDV at the forefront of a logistics revolution. We’re proud to be the first beauty distributor in Europe to integrate AI-based supply chain technology at scale and the results speak volumes. By automating forecasting, replenishment, and demand planning, we’ve created a supply engine that’s faster, smarter, and more adaptive than anything the industry has seen.

How our partnership with Ameba is redefining the supply chain - through AI, automation, and bold ambition.

In a landscape where time-to-market can make or break a brand, our AI-enabled infrastructure minimizes delays, reduces human error, and enables dynamic decision-making

in real time. We’re no longer reacting to supply chain issues we’re predicting and preventing them. That means fewer stockouts, better availability, and happier retail partners. What this translates to for the brands we work with is simple: speed, scale, and reliability.

From onboarding to replenishment, our streamlined operations allow us to launch and scale brands faster than anyone else without compromising on service or precision. It’s how we turn emerging brands into market leaders, and established names into category owners.