Operational excellence is the backbone of our business. Our logistics and supply chain teams ensure that products arrive on time, in full, and in perfect condition. We manage warehousing, order fulfilment, customs clearance, regulatory compliance, and more so our brand partners can focus on what they do best: creating great products. With scalable infrastructure and flexible solutions, we support fast-growing brands through every stage of expansion.
Whether you’re entering a new market or scaling your brand presence, MDV Europe is your local expert with a global mindset. We understand the challenges and opportunities of European distribution, and we are committed to building sustainable, long-term brand value.
OUR
Business
At MDV, we build beauty brands for long-term success. As a brand management and distribution company rooted in Europe, our mission is to be more than a logistics partner we act as an extension of each brand we represent. With deep category knowledge, retail expertise, and a consumer-first approach, we help brands not only enter the market but truly thrive in it.
Our core strength lies in offering a full 360° service model, tailored to the specific needs of international beauty brands. We cover everything from strategic market entry to omnichannel rollout, retail development, supply chain management, and creative brand activation. Whether a brand is taking its first step into Europe or scaling across multiple countries, we build clear, structured roadmaps that align with long-term business goals, and we execute with precision.
Our European network is vast, covering over 25,000 active points of sale across beauty retail, department stores, e-commerce, pharmacy and specialty stores. This reach gives us unique insight into local market dynamics, consumer behavior, and retailer needs. It allows us to match brands with the right sales channels and retail partners creating relevance and visibility where it matters most. We don’t believe in generic distribution; we believe in targeted brand placement that builds value over time.
At MDV Europe, retail partnerships are at the core of everything we do. We maintain long-standing relationships with leading European retailers and understand the nuances of their requirements, calendars, and category strategies. We translate brand values into locally relevant retail propositions always balancing global identity with regional resonance. Our dedicated account teams work closely with buyers, planners, and merchandisers to optimize positioning and ensure consistent brand representation across every touchpoint.
Beyond retail, we offer full-service marketing support designed to bring brands to life. This includes go-to-market planning, PR, influencer campaigns, social media localization, brand training, full execution on the best events and consumer activations. We tailor every launch and campaign to the unique strengths of the brand, supported by market insights, KPIs, and performance tracking. Our in-house teams and trusted external partners ensure execution that’s not only beautiful but effective.
DID You Know…
• We manage 1,500+ SKUs across skincare, haircare, fragrance & wellness.
• Our campaigns span digital, in-store & PR — driving measurable results.
• We’ve helped niche brands become category leaders in just a few years.
• Daily distribution to 18+ European countries.
• Access to over 25,000 retail doors across Europe.
• Award-winning performance — 3x recognized as one of the fastest-growing companies, plus 5+ beauty category awards for our brands.
• Achieving double-digit annual growth year over year.
• Full-service approach — from launch strategy to sell-through support.
• We train store staff to become true brand ambassadors.