Iconic For A Reason.

The first. The original. A game changer. Iconic for a reason. Exclusive formulas, adaptable design, skin-like finish. Tools and formulas that blend the line between makeup and skin. Pro Makeup Artist turned Innovator and Self-Funded Female Founder, so the decisions we make are ours. For you.

Founder Rea Ann Silva’s experience spans a 30-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind Beautyblender, she single-handedly changed the beauty game. The one-of-a-kind edgeless makeup sponge ensured her clients looked impeccable on camera in high-definition.

Where Innovation Meets Perfection

What sets Beautyblender apart is not just its iconic shape but the innovation behind every detail. Made with exclusive aqua activated foam, it absorbs water instead of makeup, allowing your foundation to sit on your skin rather than being lost in the sponge. This means less product waste and a flawless, airbrushed finish with every use.

Each sponge is crafted for optimal bounce, softness and seamless blending, trusted by professional makeup artists and beauty lovers alike. Beautyblender is also latex-free, vegan and cruelty-free, making it a conscious choice without compromising on performance. Designed to last and created with care, it's beauty that feels as good as it looks.

Events

BEAUTYBLENDER X SPACENK EVENT

To celebrate the launch of the new Limoncello Beautyblender, we partnered with Space NK for an exclusive event at Daphne’s in London.

Designed to drive awareness and buzz around the new product, the event brought together 65 carefully selected guests—including influencers, press, and industry insiders—with a combined reach of over 5.4 million. This intimate setting allowed for authentic product storytelling and strengthened relationships with key voices in the beauty community.

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BEAUTYBLENDER AT THE ICIPARISXL STAFF SUMMER PARTY

For Beautyblender, we brought the brand to life at the ICI PARIS XL Staff Summer Party with an all-pink experience — from custom Beautyblender cups to themed cocktails and vibrant decor.

We created a buzz-worthy activation with a playful game giving guests the chance to win a year’s supply of Beautyblenders, driving engagement and brand love all night long.

A high-energy celebration that perfectly blended beauty, fun, and unforgettable moments — just the way we like it.