In 2002 Rea Ann Silva created the original beautyblender: the perfect tool for applying foundations, creams, concealers, blush, highlighters etc. It is one of the bestselling products in the beauty industry and was awarded the Allure Award for Best of Beauty in 2016.

Besides the original beautyblender, this company is creating various beauty tools such as the liner.designer and the blotterazzi. These must-have makeup tools are easy-to-use staples that ensure flawless makeup application.

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