For the launch of the newest member of the beautyblender family - the swirl - we took over the Douglas store at the Kalverstraat in Amsterdam. Swirl take over! Think pink marbled balloons, beautyblender swirl banners, a candycart filled with delicious swirl coated donuts and cupcakes, branded t-shirts and jackets and of course lots of beautyblenders.

We were in store to present the new beautyblender, give information and hand out sweet treats. Below some photos to give you an impression of our store take over.


About beautyblender swirl
Out with the ordinary and in with the extrodinary! Find your swirl and show off your individuality with beautyblender’s newest shade SWIRL - a blended spin on flawless makeup. As the category creator, beautyblender wrote the book on originality with our best-selling original beautyblender.  That is why we have created a new blend just for you. With two magnificent colors twisting and revolving into infinity, this stunning blender is like finding a precious gem, or a snowflake –no two are alike.