Last week we were present at The Beauty Speeddate in hip and happening cozy hotspot de Tulp in Amsterdam. We introduced both offline and online press to the latest fall-winter collection of beautyblender and invisibobble. 

invisibobble Beauty Collectie
beautyblender midas touch

The Beauty Speeddate is a fun concept in which the Dutch press is introduced to different brands in five minute dates. After five minutes, a buzzer went off and our visitors went to the next table. We had a morning filled with short conversations in which the press got acquainted to the new invisibobble Beauty Collection and the beautyblender Xmas collection.

The invisibobble Beauty Collection contains four amazing colours inspired on your favourite beauty products and is available at a.o. ICI PARIS XL. The beautyblender Christmas Collection consists of three different sets and is sold at a.o. Douglas and ICI PARIS XL.


For the launch of the newest member of the beautyblender family - the swirl - we took over the Douglas store at the Kalverstraat in Amsterdam. Swirl take over! Think pink marbled balloons, beautyblender swirl banners, a candycart filled with delicious swirl coated donuts and cupcakes, branded t-shirts and jackets and of course lots of beautyblenders.

We were in store to present the new beautyblender, give information and hand out sweet treats. Below some photos to give you an impression of our store take over.


About beautyblender swirl
Out with the ordinary and in with the extrodinary! Find your swirl and show off your individuality with beautyblender’s newest shade SWIRL - a blended spin on flawless makeup. As the category creator, beautyblender wrote the book on originality with our best-selling original beautyblender.  That is why we have created a new blend just for you. With two magnificent colors twisting and revolving into infinity, this stunning blender is like finding a precious gem, or a snowflake –no two are alike. 


Whether used for a pretty invisibobble up-do, or as a cute and stylish bracelet – the invisibobble Tutti Frutti Collection reveals its fruity colors in full glory.

invisibobble Tutti Frutti collection

The time is here: summer is approaching fast and we are ready for some fruity fun! What better way to say hello to this sweet and colorful season than with the new invisibobble Tutti Frutti Collection. 'What A Melon', 'Pineappeal', 'Lime Time' and 'Cherry Chérie' –all with one invisibobble featuring a matching golden charm - will help brighten up your day and make your hair summer ready!

The hair ties provide a strong traceless hold and a high wearing comfort. The invisibobble also allows a firm grip without leaving a kink and prevents your hair from breaking. So do not hesitate and make the Tutti Frutti Collection your companion for this summer!

invisibobble Tutti Frutti collection


Eve in Babe, you got this.

"Sometimes it takes balls to be a woman. Girlbosses around the world are discovering their entrepreneurial side and it is time to celebrate that those little girls with dreams, have become women with vision."  



For the book Babe, you got this. Evelien was interviewed just like 22 other successful women. This resulted in an inspiring must-have book!

Babe, you got this. is an initiative of Emilie Sobels (founder of #WORKMODE) and Martje Haverkamp. Through the stories and lessons of the 23 inspiring women they answer questions like: How did you discover your strengths, how do you deal with pressure and how do you achieve your goals?

A book filled with success stories, tips & tricks and winning advice from amongst others: Evelien de Vries (founder MDV); Neelie Kroes (former politician and Chairman of the Advisory Council at Uber); Marcelle Mudde (owner Label Orange and The Winery) and Hanna Verboom (actress and founder Cinetree and Get It Done). Go get it!!

Evelien De Vries

#girlboss Evelien

NEW: invisibobble Circus Collection

We want to invite you to meet the newest limited edition invisibobble collection: The Circus Collection. Just in time to brighten up your summer whilst keeping your hair look good at all festivals.

Join us for an extraordinary kind of spectacle: Welcome to the invisibobble circus. But what makes it so special? Colorful creatures – big and small – in four colors bring a breathtaking show to stage. 'Bad Hair Day? Irrelephant!' With this violet blue color your hair always looks good enough to enter each and every stage. Or go for the mint green version, this color is 'Hawkwardly Good Looking' and so are you! For true pink lovers we present the girly 'Cattitude Is Everything!' Rather something neutral? 'You’re Pawesome!' – the audience is thrilled to meet this beautiful, white color.


So please put your hands together for the new invisibobble Circus Collection. Its metallic colors enter the stage right in time for summer and the festival-season.

And the best part: As of now, all limited collections come as ORIGINAL, NANO and POWER so you do not have to miss trendy colors during your work-out or in your updo. Both the ORIGINAL and POWER give your hair an extra strong grip and the NANO is the perfect updo-tool. Furthermore, all three will not soak or tangle in wet hair.  

Extra benefit: In case the invisibobble begins to lose shape, pour hot water over it – this will let it shrink to its original size. 


Yesterday we successfully launched beautyblender in Belgium, in the luxurious Hotel Julien in Antwerp. A whole group of Belgian beauty influencers joined us and participated in the masterclass by Aline Elasmar, Head of Global Education at beautyblender.

You can find your beautyblender products now also at all ICI PARIS XL stores in Belgium. We would like to share some beautyblender insider tips and tricks with you!

BB Launch Belgium

During the masterclass Aline showed you three new makeup looks: clean skin, monochromatic and draping. While explaining how to create the different looks using your beautyblender, she also shared some tips and tricks. Hereby our three favorite ones:

  • Use your beautyblender as eraser. If you accidentally applied too much foundation or took your contouring too far, you can use the tip of your beautyblender to wipe away the make-up. 
  • It does not matter in which order you apply your liquids, creams and powders. With your beautyblender you can easily blend all different layers together creating the perfect streak-free makeup look.
  • Your beautyblender is not only perfect for highlighting, concealing and contouring, it is also your best friend when creating your eye-look

How to use your beautyblender:

  • Wet beautyblender with water with each use.  It will expand to about twice its size.
  • Squeeze out excess water and towel dry. The unique cell structure makes the bender strong against tears and deformation.
  • Bounce foundation, bb cream, cc cream and powder products for a perfect makeup application every time!
  • Cleanse regularly with blendercleanser, for optimal lifecycle, dry & store after each use.
  • Replace beautyblender after every 3 months.