To dress casually but still look sophisticated as well as stand out is the ultimate #stylinggoal for most women trying to strike the balance between “over-the-top” and “underdressed”. Obviously, the right hairdo is just as important as the outfit.

Good news ladies: You do not have to sacrifice style for comfort with the newest member of the invisibobble Permanent Collection. The invisibobble SLIM is the perfect tool not only for a stylish office hairdo but also for a bouncy look in the evening. 

invisibobble SLIM

What’s new?
An intricate touch to the famous spiral shape of the ORIGINAL: this is the new invisibobble SLIM. Its four colors Crystal Clear, True Black, Chrome Sweet Chrome and Bronze Me Pretty look delicate in the hair and like a fashionable bracelet around the wrist. Without an effort, the invisibobble SLIM creates a bouncy ponytail or a voluminous bun. 

invisibobble SLIM collectie

About invisibobble SLIM
Thanks to its spiral shape, the SLIM provides high wearing comfort without causing headaches. Since the SLIM does not soak, it is very hygienic, it also does not tangle and is gentle to the hair. Extra benefit: In case the invisibobble begins to lose shape, pour hot water over it – this will make it shrink to its original size. RRP: €5,95.

just blend and chill

Usher in a wave of calmness to your beauty routine with beautyblender chill. Inspired by the cool ocean color, this aqua-activated makeup master features a new hypnotically serene shade. Perfect for all your makeup looks – from laid back to fully glam – beautyblender chill features the same soft, exclusive beautyblender material you know and love. Just blend and chill.

Chill header.png

About beautyblender chill
beautyblender is the newest addition to the beautyblender family and is a limited edition colour. RRP: €19,95.

  • Use with liquid foundations, BB Creams, CC Creams, powders and more
  • Ensures flawless makeup application in three easy steps: wet.squeeze.bounce
  • Latex-free, scent-free and handcrafted in the USA
beautyblender chill.png

How to Use beautyblender:
beautyblender is easy to use: simply wet.squeeze.bounce. your way to makeup perfection!

wet. beautyblender with water
squeeze. out the excess liquid, using a towel if available
bounce. foundation, powder, bb cream, cc cream and any other complexion product for flawless results
cleanse. after each use to help maintain the integrity of the blender
replace. beautyblender every 3 months


The holiday season will start before you know it! The time of getting together with friends and family, socializing and of course giving and receiving presents. It is about time to get in the mood with some gift ideas.


MDV invisibobble Christmas cracker

For your best friend, your sister-in-law or yourself

For the holiday season invisibobble launches the limited I Live In Wonderland collection containing a luxurious X-mas cracker with the invisibobble ORIGINAL in three beautiful colors.

Princess of the Hearts (sparkling pink), Tea Party Spark (enchanting bronze) and Golden Adventures (glowing gold) - all covered with glitters - will turn every party into a stylish soirée. RRP €12,95.




For those with a sensitive skin or your traveling buddy  

Wherever you go, the Mini MakeUp Eraser is your best friend when traveling. It is so compact that you can take it anywhere, simply throw it in your luggage or handbag.

With this tool you can easily remove all your make-up with just water, making it suitable for even the most sensitive skin. The cloth is reusable,  machine washable and lasts at least a 1000 washes. RRP: €9,95.

MDV MakeUp Eraser mini pink
MDV Merci Handy hand cleansing gel

For your popular friend

Do you know someone who is invited to lots of holiday dinners and December parties? That means he or she has to shake countless hands. This is where the Merci Handy hand cleansing gels come in handy, they smell delicious and provide first aid for dirty hands.

They disinfect your hands while the blue pearls provide extra care and make your hands super soft. They are pocket-sized (30 ml) and thus easy to carry around in your handbag. RRP: €2,95.


For your best friend, sisters(-in-law) and all beauty addicts

Be the gift-giver with the midas touch this holiday season! Spread lots of makeup cheer for the beauty lovers on your list with this festive, limited-edition ornament specially filled with your favorite beauty tool—the original beautyblender.

With its iconic shape and vibrant pink hue, midas touch is sure to be THE coveted gift on everyone’s list. This limited kit includes one original beautyblender + one mini blendercleanser.solidRRP: €22,95.

MDV beautyblender midas.touch
MDV Konjac Sponge Company sponzen

Your mother-in-law, sister, grandmother or even your boyfriend

A Konjac Sponge is rich in minerals and improves the condition of your skin. Use a sponge to make your face and body glow.

There is a sponge for each skin type. For example, the pink clay sponge is enriched with French pink clay for the sensitive skin, red clay is suitable for the matured skin, use the green clay for the somewhat oilier skin and the charcoal is perfect for menRRP facial: €12,95, body sponge: €17,95.


Last week we were present at The Beauty Speeddate in hip and happening cozy hotspot de Tulp in Amsterdam. We introduced both offline and online press to the latest fall-winter collection of beautyblender and invisibobble. 

invisibobble Beauty Collectie
beautyblender midas touch

The Beauty Speeddate is a fun concept in which the Dutch press is introduced to different brands in five minute dates. After five minutes, a buzzer went off and our visitors went to the next table. We had a morning filled with short conversations in which the press got acquainted to the new invisibobble Beauty Collection and the beautyblender Xmas collection.

The invisibobble Beauty Collection contains four amazing colours inspired on your favourite beauty products and is available at a.o. ICI PARIS XL. The beautyblender Christmas Collection consists of three different sets and is sold at a.o. Douglas and ICI PARIS XL.


For the launch of the newest member of the beautyblender family - the swirl - we took over the Douglas store at the Kalverstraat in Amsterdam. Swirl take over! Think pink marbled balloons, beautyblender swirl banners, a candycart filled with delicious swirl coated donuts and cupcakes, branded t-shirts and jackets and of course lots of beautyblenders.

We were in store to present the new beautyblender, give information and hand out sweet treats. Below some photos to give you an impression of our store take over.


About beautyblender swirl
Out with the ordinary and in with the extrodinary! Find your swirl and show off your individuality with beautyblender’s newest shade SWIRL - a blended spin on flawless makeup. As the category creator, beautyblender wrote the book on originality with our best-selling original beautyblender.  That is why we have created a new blend just for you. With two magnificent colors twisting and revolving into infinity, this stunning blender is like finding a precious gem, or a snowflake –no two are alike. 


Whether used for a pretty invisibobble up-do, or as a cute and stylish bracelet – the invisibobble Tutti Frutti Collection reveals its fruity colors in full glory.

invisibobble Tutti Frutti collection

The time is here: summer is approaching fast and we are ready for some fruity fun! What better way to say hello to this sweet and colorful season than with the new invisibobble Tutti Frutti Collection. 'What A Melon', 'Pineappeal', 'Lime Time' and 'Cherry Chérie' –all with one invisibobble featuring a matching golden charm - will help brighten up your day and make your hair summer ready!

The hair ties provide a strong traceless hold and a high wearing comfort. The invisibobble also allows a firm grip without leaving a kink and prevents your hair from breaking. So do not hesitate and make the Tutti Frutti Collection your companion for this summer!

invisibobble Tutti Frutti collection